For
many of us, usability testing is a necessary evil. For others, it’s too
much work, or it’s too disruptive to the development process. As you
might expect, I have issues with all that. It’s unfortunate that some
teams don’t see the value in observing people use their designs. Done
well, it can be an amazing event in the life of a design. Even done very
informally, it can still show up useful insights that can help a team
make informed design decisions. But I probably don’t have to tell you that.
Usability
testing can be enormously elevating for teams at all stages of UX
maturity. In fact, there probably isn’t nearly enough of it being done.
Even on enlightened teams that know about and do usability tests,
they’re probably not doing it often enough. There seems to be a
correlation between successful user experiences and how often and how
much the designers and developers spend time observing users. (hat tip
Jared Spool)
Observing
people using early designs can be energizing as designers and
developers get a chance to see reactions to ideas. I’ve seen teams walk
away with insights from observing people use their designs that they
couldn’t have got any other way – and then make better designs than
they’ve ever made. Close to launch, it is exciting – yes, exciting – to
see a design perform as useful, usable, and desirable.
Usability testing is the great way to analyze any website. Also the tips are very helpful that included in this post.